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In this digital age the quest for meaningful engagement never ceases, NOTED emerges as an innovative online editorial platform, offering a fresh perspective on the lifestyle and creative industries, distinguishing itself through a unique blend of artistic expression, design prowess, and intellectual exploration. This platform serves as the digital pulse of Eclat—known for its commitment to brilliance across various domains including real estate, flexible workspace, shared working space, interior design, hospitality, community and technology.


Erin Maxwell is a Melbourne based lifestyle photographer, creative content developer and local pioneer within the digital content and social media realm; founder of the Maxwell Note.

Erin has been a consistent voice in her field, working consistently with global brands such as Farfetch, Bang & Olufsen, Estee Lauder, Loreal, Dyson, Uniqlo, Country Road, Myer and Mecca Cosmetica. Creating content and communication at the highest standard, understanding the importance of branding to create connections and fuel conversions.

As the Chief Editor of Noted, Erin brings to Eclat and its editorial platform a refined, knowledgeable and experienced vision to drive its intent and content. Championing the brand values and methodologies of Eclat to evolve Noted into an aspiration editorial platform.


With a dynamic career spanning 20 years within the American software development industry alongside Microsoft, Nintendo of America and Rockstar Games; with a later a tenure within the Australian Defence Force.

Jesse Hayes has spearheaded the inception of Eclat and its family of sub brands, including both Noted and Forme; championing its business case, brand assets and interior design language to establish a disruptive and scalable lifestyle brand with a focus on hospitality infused spaces and the seamless integration of technology.

Hayes brings to Noted the vision of its narrative, content, purpose and the forging of its business and commercial relationships. Extend it into the very fabric of Eclat; evolving Noted to become the voice and lens of the brand.


Level 3 / 141 Camberwell Rd
Hawthorn East VIC 3123